Title: Competing-and Learning-in Modular Markets Authors: Sanchez R. Collins RP. Keywords: Capabilities.Knowledge.Knowledge Management.Logic.management.Modular design.Modularity.PRODUCT.Product Development.Product Strategy.
-------------------------------------------------------------------------------- Title: From Mass Marketing To Mass Customization Authors: Kotler P. Keywords: Analysis.Capabilities.Customization.Mass Customization.PRODUCT.
-------------------------------------------------------------------------------- Title: Good product support is smart marketing Authors: Lele MM. Keywords: After-Sales Service.Costs.Expectations.PRODUCT.Requirement.
-------------------------------------------------------------------------------- Title: Key principles for sales configuration design Authors: Salvador F. Forza C. Keywords: Components. Customization. E-Commerce. PRODUCT. Product Configuration. Product descriptions. Product Variety.
-------------------------------------------------------------------------------- Title: Manufacturing and sales co-ordination for product variety Authors: Erens FJ. Hegge HMH. Keywords: Communication.Manufacturing.PRODUCT.Product Variety.quality.
-------------------------------------------------------------------------------- Title: Modular Architectures in the Marketing Process Authors: Sanchez R. Keywords: Knowledge.modular products.Modularization.PRODUCT.Product Architecture.Modularity.
-------------------------------------------------------------------------------- Title: Sales configuration in business processes Authors: Haag A. Keywords: Capabilities. Configuration.
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