| Title |
Mass Customization, -The new frontier in business competition |
| Author(s) |
B. Joseph Pine II |
| Publisher |
Harvard Business School Press |
| Publication year |
1993 |
| Contents |
The book gives a description of production problems in a historical context until mass production of customized product variants (mass customization). The author argues for the necessity of and the advantages of readjusting to mass customisation, and also presents a concrete tool of analysis for evaluating the maturity of the market. 5 methods are presented for introducing mass customisation. There is also a discussion of strategic and organisational problems. |
| Recommendation |
This book is the basic book within Mass Customization, interesting reading, and a must for people who are interested in mass customization problems. A number of problems and solutions are presented, which can offer inspiration in relation to specific company projects. As with many other management books you may find the ideas difficult to put into practice. (Benjamin Hansen). |
| Price |
The paperback version at Amazon: 20 US Dollars. |