| Title |
Markets of One, -Creating customer-unique value through mass customization |
| Author(s) |
James Gilmore & B. Joseph Pine II |
| Publisher |
Harvard Business Review |
| Publication year |
2000 |
| Contents |
The book includes 10 articles written throughout the nineties, which according to the authors are the most relevant ones for the subject of Mass Customization. |
| Recommendation |
It is a good book for people who want a general knowledge of the publications made within the area of Mass Customization. As the book consists of research articles it is very concentrated reading. (Benjamin Hansen). |
| Price |
The hardback version at Amazon: 24 US Dollars. |